- Video Lessons
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What is Bluecore Communicate™ Email? 4 min
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Build a Custom Audience for Email 7 min
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Create Email Global Widgets 6 min
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Design an Email Template 11 min
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Create & Launch an Email Campaign 13 min
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Create a Multi-Touch Journey 7 min
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Measure Performance of Email Campaigns 9 min
- Closing Thoughts
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Post-Course Survey
- Exercises
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Design an Email Template with Smart Content
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Create an Automated Custom Email Campaign
- Certification
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Certification Quiz
Email Course Pathway
Use Bluecore Communicate to create targeted and personalized email campaigns to drive conversion & repeat purchases.
In this course, you'll find:
- 7 video lessons on the basics of creating and launching an email campaign
- 2 exercises to practice on your own
- 1 certification study guide, including sample quiz questions
By the end of this course, you should feel enabled to:
- Understand what email campaigns can and should be used for
- Define related terms, including trigger, promotional/batch, automated, one-time, multi-touch.
- Build an audience for email targeting
- Understand how email eligibility is used within the audience builder
- Create an email global widget
- Create an email template in the Visual Template Editor
- Add attributes, coupons, and dynamic text to a template
- Understand how to edit or unlink global widgets from templates
- Create a new email campaign & configure campaign settings
- Describe the various ways to preview and test an email campaign
- Launch an email campaign
- Manage email campaigns (pausing, activating, deleting, editing with drafts)
- Differentiate between when to build a campaign series as individual campaigns vs when to build a multi-touch journey with XD
- Build a multi-touch journey using experience designer
- Understand how to measure campaign performance with Email & Enhanced Analytics