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Mobile Course Pathway

Mobile Course Pathway

Use Bluecore Communicate to create targeted and personalized mobile campaigns that engage audiences faster.

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About this course

In this course, you'll find:

  • 5 video lessons on adjusting marketing settings, building audiences for SMS, creating and launching a campaign, and measuring performance
  • 1 exercise to practice your new skills

By the end of this course, you should feel enabled to:

  • Understand what mobile campaigns can and should be used for
  • Use Marketing Settings to create keywords and replies, create message add-ons, and understand available send times
  • Build a mobile-specific audience with channel preference criteria applied
  • Create a mobile campaign & adjust campaign settings
  • Craft a message 
  • Send a test message
  • Understand how to measure campaign performance with Mobile Analytics
  • Understand how to proactively review/audit for continuous compliance

 

Curriculum32 min

  • Video Lessons
  • Preview
    What is Bluecore Communicate™ Mobile? 3 min
  • Prep for Mobile Campaigns with Marketing Settings 6 min
  • Build an Audience for Mobile 7 min
  • Create, Test, & Launch a Mobile Campaign 10 min
  • Measure Performance of a Mobile Campaign 7 min
  • Closing Thoughts
  • Post-Course Survey
  • Exercises
  • Craft an SMS or MMS mobile message
  • Certification
  • Earn the Mobile Certification

About this course

In this course, you'll find:

  • 5 video lessons on adjusting marketing settings, building audiences for SMS, creating and launching a campaign, and measuring performance
  • 1 exercise to practice your new skills

By the end of this course, you should feel enabled to:

  • Understand what mobile campaigns can and should be used for
  • Use Marketing Settings to create keywords and replies, create message add-ons, and understand available send times
  • Build a mobile-specific audience with channel preference criteria applied
  • Create a mobile campaign & adjust campaign settings
  • Craft a message 
  • Send a test message
  • Understand how to measure campaign performance with Mobile Analytics
  • Understand how to proactively review/audit for continuous compliance

 

Curriculum32 min

  • Video Lessons
  • Preview
    What is Bluecore Communicate™ Mobile? 3 min
  • Prep for Mobile Campaigns with Marketing Settings 6 min
  • Build an Audience for Mobile 7 min
  • Create, Test, & Launch a Mobile Campaign 10 min
  • Measure Performance of a Mobile Campaign 7 min
  • Closing Thoughts
  • Post-Course Survey
  • Exercises
  • Craft an SMS or MMS mobile message
  • Certification
  • Earn the Mobile Certification