Build a Custom Audience for Email

Bluecore offers several out of the box audiences to help you get up and running as quickly as possible. However, building a custom audience allows you to  target exactly who you want, create complex segments, and make the most impact for your shoppers and your growth solution strategies.  In this video, we'll follow Jayla (a retail marketer at Bluestore) as she builds a custom email audience to target her discount affinity shoppers. We'll go over how to apply custom audience criteria and filters, leverage pre-built audience criteria, preview an audience, and locate that new audience in your All Audiences page.