Course Catalog
Explore all learning materials for Bluecore Foundations.
Platform Course Pathway
Ready to get the most out of your digital marketing efforts? Learn to navigate the platform and where to find important features.
56 min
Beginner
Product
Everyone
Platform
Learning Pathway
Site Course Pathway
Use Bluecore Site to create targeted and personalized on-site campaigns to drive identification & conversion.
43 min
Courses
Beginner
Site
Everyone
Learning Pathway
Email Course Pathway
Use Bluecore Communicate to create targeted and personalized email campaigns to drive conversion & repeat purchases.
57 min
Courses
Beginner
Product
Email
Everyone
Learning Pathway
Mobile Course Pathway
Use Bluecore Communicate to create targeted and personalized mobile campaigns that engage audiences faster.
32 min
Courses
Beginner
Product
SMS
Everyone
Learning Pathway
Mobile
Bluecore Advertise: Instructor-led (recorded)
Learn all about Bluecore Advertise
24 min
Videos
Advertise
Everyone
Microlearning
Advanced Use Case: Enhance Conversion with a Multi-Touch Abandon Cart Journey
In this training, we'll walk through an end-to-end use case of creating an abandon cart journey for non-buyers with multiple campaign touchpoints.
Advanced
Everyone
Open to everyone
Webinar
Conversion
L&Tea Time: Recommendation Rules
Learn how to configure product recommendation rules in email campaigns!
Live Training
Intermediate
Product
Email
Everyone
L&Tea Time: Email Proofs
Learn how to properly test your email campaigns with proofs!
Live Training
Intermediate
Product
Email
Open to everyone
L&Tea Time: Smart Content
Learn about the powerhouse feature known as Smart Content!
Live Training
Intermediate
Product
Audiences
Open to everyone
L&Tea Time: Experience Designer
Learn the ins and outs of building email campaigns in a journey series
Live Training
Intermediate
Product
Email
Webinar
Campaigns Overview
Choose the right type of campaign, audience, and timing for your use cases.
9 min
Beginner
Videos
Everyone
Platform
Microlearning
Building Campaigns
Bluecore Platform Overview & Navigation
Explore Bluecore's platform and learn how to navigate the UI to access important features.
12 min
Beginner
Videos
Product
Everyone
Platform
Microlearning
Get Set Up for Success
Once logged in, configure a few things now to help make your life easier later.
11 min
Beginner
Videos
Everyone
Platform
Microlearning
Predictive Audiences Overview
Learn how Bluecore's predictive audiences intelligently recommend how audiences should be segmented.
7 min
Beginner
Videos
Product
Everyone
Platform
Microlearning
Audiences
Using Audiences in Bluecore
Target audiences, build a custom audience with filter criteria, and measure effectiveness of your audiences in Bluecore.
9 min
Beginner
Videos
Product
Everyone
Platform
Microlearning
Audiences
Dynamic Product Rules
Use Bluecore's dynamic product rules to recommend and display products in campaigns.
9 min
Beginner
Videos
Product
Everyone
Platform
Microlearning
What is Site?
Explore Bluecore's premiere on-site campaign creation tool and its benefits for digital marketers.
3 min
Videos
Site
Everyone
Microlearning
Choose the Right Type of Site Campaign
Learn the types of Site campaigns you can create and their use cases.
6 min
Videos
Site
Everyone
Microlearning
Create a Site Campaign & Adjust Settings
Create a new Site campaign and configure start and end dates, recurrence, and suppression.
4 min
Videos
Site
Everyone
Microlearning
Building Campaigns
Set Targeting Rules for a Site Campaign
Target this Site campaign toward specific audiences or shoppers.
8 min
Videos
Site
Everyone
Microlearning
Audiences
Design a Site Campaign
Use a variety of methods to create a new template for a Site campaign and configure template settings.
11 min
Videos
Site
Everyone
Microlearning
Building Campaigns
Test & Launch a Site Campaign
Use targeting criteria to test your campaign before it's live for everybody.
4 min
Videos
Site
Everyone
Microlearning
Measure Performance of a Site Campaign
Use Site Analytics to see how your campaigns are performing and measure effectiveness
5 min
Videos
Site
Everyone
Microlearning
Data analytics
What is Bluecore Communicate™ Email?
Explore how Bluecore Communicate™ helps retailers create email campaigns that make a difference with shoppers.
4 min
Beginner
Videos
Email
Everyone
Microlearning
Build a Custom Audience for Email
Learn how to build a custom audience using Bluecore's Audience Builder to target complex segments and make the most impact.
7 min
Beginner
Videos
Email
Everyone
Microlearning
Audiences
Create Email Global Widgets
Learn how to build custom email global widgets, like headers and footers, to apply limitlessly across your email campaigns and speed up creation time.
6 min
Beginner
Videos
Email
Everyone
Microlearning
Design an Email Template
Learn how to use the Visual Template Editor (VTE) to create stunning email templates for your campaigns!
11 min
Beginner
Videos
Email
Everyone
Microlearning
Building Campaigns
Create & Launch an Email Campaign
Learn how to create a new email campaign, including how to manage and make changes over time.
13 min
Beginner
Videos
Email
Everyone
Microlearning
Building Campaigns
Create a Multi-Touch Journey
Learn how to create a multi-touch journey of multiple campaigns over time, like for post-purchase flows.
7 min
Beginner
Videos
Email
Everyone
Microlearning
Measure Performance of Email Campaigns
Learn how to access and analyze engagement, deliverability, and revenue-related metrics for your email campaigns.
9 min
Beginner
Videos
Email
Everyone
Microlearning
Data analytics
What is Bluecore Communicate™ Mobile?
Learn how Bluecore Communicate™ Mobile enables you to engage your audience faster with mobile campaigns.
3 min
Beginner
Videos
Product
Everyone
Microlearning
Mobile
Prep for Mobile Campaigns with Marketing Settings
Learn how to prepare for sending SMS and MMS messages with Bluecore's global marketing settings.
6 min
Beginner
Videos
SMS
Everyone
Microlearning
Mobile
Build an Audience for Mobile
Learn how to build a mobile-specific audience to target later with text campaigns.
7 min
Beginner
Videos
SMS
Everyone
Microlearning
Mobile
Audiences
Create, Test, and Launch a Mobile Campaign
Learn how to craft an SMS or MMS message, test it, and launch it to your shoppers.
10 min
Beginner
Videos
SMS
Everyone
Microlearning
Mobile
Building Campaigns
Measure Performance of Mobile Campaigns
Learn how to use Bluecore Mobile Analytics to measure performance and proactively review campaigns for compliance.
7 min
Beginner
Videos
SMS
Everyone
Microlearning
Mobile
Data analytics
Earn The Platform Certification
Certification
Everyone
Platform
Earn The Site Certification
Certification
Site
Everyone
Earn The Communicate (Email) Certification
Certification
Email
Everyone
Earn The Communicate (Mobile) Certification
Certification
SMS
Everyone
Mobile
Bluecore Summer Product Webinar 2023
Learn what's new and what's coming from Bluecore
Retail, Marketing, and Bluecore - How it all fits together
Learn more about the retail industry, how marketing plays a role, and where Bluecore fits into the bigger picture!
53 min
Everyone
Learning Pathway
marketing
retail
Bluecore Communicate (Email) - VTE: Instructor-led
Learn all about building templates via VTE
Select participants only
66 min
Live Training
Email
Everyone
Available by Request
Webinar
[separator] 📣 NEW AND NOTEWORTHY 📣
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[separator] 🧑🏫 Bluecore Foundations 🧑💻
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Bluecore Communicate (Mobile): Instructor-led
Learn all about Mobile settings, audiences, and campaigns
Select participants only
66 min
Live Training
Everyone
Mobile
Available by Request
Webinar
Bluecore Site - Targeting: Instructor-led
Learn all about configuring Site targeting rules
Select participants only
66 min
Live Training
Site
Everyone
Audiences
Available by Request
Webinar
Bluecore UI & Controls: Instructor-led
Learn all about the Bluecore platform
Select participants only
61 min
Live Training
Everyone
Platform
Available by Request
Webinar
Bluecore Audiences: Instructor-led
Learn all about building and analyzing audiences
Select participants only
61 min
Live Training
Everyone
Platform
Audiences
Available by Request
Webinar
Bluecore Communicate (Email) - Email Campaigns: Instructor-led
Learn all about building, testing, and managing email campaigns
Select participants only
66 min
Live Training
Email
Everyone
Building Campaigns
Available by Request
Webinar
Bluecore Site - Templates: Instructor-led
Learn all about building Site templates via VTE
Select participants only
66 min
Live Training
Site
Everyone
Available by Request
Webinar
Get Started - Live Monthly Session
Learn how to navigate Bluecore to build a campaign from beginning to end
Live Training
Beginner
Platform
Bluecore Reporting & Analytics: Instructor-led
Learn all about Reporting & Analytics
Select participants only
66 min
Live Training
Everyone
Platform
Data analytics
Available by Request
Webinar
Bluecore Advertise: Instructor-led
Learn all about Bluecore Advertise audiences and syncs
Select participants only
66 min
Live Training
Advertise
Everyone
Audiences
Available by Request
Webinar