- Video Lessons
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Campaigns Overview 9 min
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Bluecore Platform Overview & Navigation 12 min
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Get Set Up for Success 11 min
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Predictive Audiences Overview 7 min
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Using Audiences in Bluecore 9 min
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Dynamic Product Rules 9 min
- Closing Thoughts
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Post-Course Survey
- Certification
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Earn the Platform Certification
Platform Course Pathway
Ready to get the most out of your digital marketing efforts? Learn to navigate the platform and where to find important features.
In this course, you'll find:
- 6 video lessons on the basics of Bluecore's platform including the UI, campaign varieties, audience segmentation, and dynamic product rules
- 1 certification study guide, including sample quiz questions
By the end of this course, you should feel enabled to:
- Navigate through the platform to the different features and functionalities
- Navigate to find help, learning, & support
- Adjust global campaign marketing settings for email and mobile campaigns
- Upload data files like customer attributes, coupon banks, creative assets
- Understand how to add and manage user roles/permissions per account
- Differentiate between campaign variations, such as one time, automated, transactional, etc.
- Differentiate between predictive audience models and use cases for each
- Segment audiences by PCLV, lifecycle stages, affinities, HCPG, and more
- Describe the different methods for targeting audiences in Bluecore
- Create, customize, and take actions on an audience using Bluecore’s Audience Builder
- Use Audience Insights and Customer 360 to activate shopper data
- Differentiate between the different dynamic product rules that can be used and when to use each