Retail, Marketing, and Bluecore - How it all fits together

Why Take This Course?

⭐ Tailored for Your Success:

• • Delve into the intricacies of retail marketing personas, understanding your target audience like never before.
  • Learn why personalized marketing strategies resonate with different consumer segments, making retailers' campaigns highly effective.

🤫 Bluecore Collaboration Secrets:

• • Understand how Bluecore, the industry leader in retail marketing technology, aligns with different roles in the retail marketing ecosystem.
  • Gain insights into how Bluecore employees can best collaborate with various personas, providing the right tools and strategies for success.

🪜 Contextual Learning & Career Advancement:

• • Position yourself as an indispensable asset in the retail industry, equipped with the knowledge and empathy needed to navigate complex marketing landscapes.

Don't miss out on the chance to revolutionize your involvement in retail marketing. Complete the course now and step into a future where you not only understand your audience but connect with them on a profound level, driving success for yourself and your organization.

In this course, you'll find:

• 2 prerequisite video lessons curated from experts on the foundations of retail and DTC businesses
• 3 video lessons on the foundations of how retail, marketing, and Bluecore all work together

By the end of this course, you should feel enabled to:

• Understand the basics of the retail industry, as well as where/how retail marketing plays a role
• Understand the basic problems retailers face, from all persona standpoints
• Understand the basic problems marketers face, from all persona standpoints
• Differentiate between personas, their responsibilities, and what they care about
• Understand how Bluecore fits into the retail marketing picture
• Explain Bluecore’s approach to working with retail marketing personas
• Understand Bluecore’s multiple methods of enhancing retailers’ metrics (ID/CM → reach, relevance, frequency)