- Video Lessons
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What is Site™? 3 min
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Choose the Right Type of Site™ Campaign 6 min
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Create a Site™ Campaign & Configure Settings 4 min
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Set Targeting Rules for a Site™ Campaign 8 min
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Design a Site™ Campaign 11 min
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Test & Launch a Site™ Campaign 4 min
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Measure Performance of a Site™ Campaign 5 min
- Closing Thoughts
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Post-Course Survey
- Exercises
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Create a Lead Capture Site Campaign in Bluecore
- Certification
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Earn the Site Certification
Site Course Pathway
Use Bluecore Site to create targeted and personalized on-site campaigns to drive identification & conversion.
In this course, you'll find:
- 7 video lessons on the basics of creating and launching a Site campaign
- 1 exercise to practice on your own
- 1 certification study guide, including sample quiz questions
By the end of this course, you should feel enabled to:
- Understand what site campaigns can and should be used for
- Define related terms, including identification, session, visit, page view, lifetime, and more
- Differentiate between site campaign options
- Choose the right type of site campaign for their goals
- Create a new site campaign & configure campaign settings
- Configure targeting criteria, including creating targeting rules for testing
- Design & save a new template in the Visual Template Editor
- Describe the various ways to preview and test a site campaign
- Launch a site campaign
- Measure campaign performance with Site Analytics